Privacy Policy

This Privacy Policy outlines Athelonics’ (“we” or “us”) current policy on personal information concerning gym members, consumers, and franchisees, and covers the information collected through gym operations, franchise operations, during business development, on our web sites under (the “Sites”).

By using Athelonics’ services, websites, products, features, tools or resources, you agree to the terms of this Privacy Policy and our Terms of Use. You may refuse or withdraw your consent at any time; however, we may not then be able to provide you with our full range of products and services. You may not use the sites, tools, our products or services if you do not agree to the Privacy Policy.

In the following Privacy Policy, we provide you with information regarding:

  • Personal Information We Collect through the Site and Social Media Channels
  • How We Use and Share Your Personal Information
  • Our Use of Your “Cookie” Information on the Site and Apps
  • Our Relationship with other Websites
  • Access and Correction of your Personal Information
  • Security of Your Personal Information
  • Retention of your Personal Information
  • Changes to this Privacy Policy
  • How to Contact Us


  1. Personal Information We Collect through the Site and Social Media Channels

In general, you can browse the our website without telling us who you are or revealing any personal information about yourself, except for our collection of “cookies” as described in Section 3.

We may collect personal information from you on our website, social media pages or through any other digital or personal communication with you. Information collected by us is voluntarily provided by you and may be integrated with other information you have provided to our franchisees upon signing up for a membership at an Athelonics Gym.

Our website may also collect general information about your technology interface or preferences (such as the type of browser used or the files requested). Certain information described below is mandatory and if not entered, you will not be able to utilize or participate in our online services or features.


The information we may collect through your use of the Site may include, but is not limited to:

  • Your transaction history relating to the use of our gym, purchase of certain products or other information you shared with us via membership form;
  • Fitness-related information provided in the membership process, such as your height, weight, general fitness-related goals or other information helpful to achieving your fitness goal;
  • Information regarding training sessions, classes, or other information regarding your utilization of services at the gym;
  • Information provided by you when you participate in a survey or communication to you regarding your use of the Site, or utilizing our services;
  • Information provided by you to participate in advertising contests or sweepstakes;
  • Various account information related to your Athelonics membership to allow you to update credit card, bank account, other payment information, or any other information regarding your profile;
  • If you are a prospective franchisee, we may collect detailed information such as your first name, last name, email address, phone number, address, and general financial information such as liquidity and assets, to evaluate your qualifications for an Athelonics® franchise;
  • Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the website;
  • Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites; and
  • Your IP address to measure our website traffic and to help provide a more personalized experience.
  1. How We Use and Share Your Personal Information
  • We will use your personal information to provide the services we offer, including:
  • Processing and updating your membership information, including personal information you provide;
  • Contacting you regarding services you have engaged in or with, including personal training or collection efforts;
  • Providing you with information regarding club locations nearest to you or certain information regarding your club;
  • Conducting marketing and research, through direct surveys to you, but also through our or our franchisees’ communication with you;
  • Providing you with information you have requested from us, our franchisees or trainers you have engaged with;
  • Developing and displaying content and advertising tailored to your interests and preferences;
  • Processing your franchise application and contacting you regarding franchise opportunities;
  • Conducting contests and sweepstakes;
  • Sending you electronic communications you have requested, such as text messages, push notifications, notifications through our App or through your mobile device;
  • Providing you with updates and content based on your geo-location information you have provided to us;
  • Providing assistance with your fitness goals, such as encouragement on workouts, training schedules, recommended dietary changes, and other information to help you reach your fitness goals; and
  • Contact you regarding updates to the Site, App, or provide administrative notices to you.

In order to operate the website, we may share your personal information with our parent company, subsidiaries, and affiliates to provide you with the integrated services offered through the website. We may also share such information with our franchisees or other business partners with whom we collaborate or work with to provide specific services to you or if we think the products or services they offer would be of interest to you. We may provide user information to third-party service providers or vendors for purposes of, including without limitation, initiating direct marketing programs on our behalf, data tracking, maintenance or development of our website, development of online products and services, customer service or new product development, or other contracted promotional opportunities provided to our users. We, as well as our franchisees, vendors, or other business partners may use this information for marketing and solicitation purposes.

Your gym visit data (for all Athelonics gyms that you visit), website uage data, and personal information may be made available to those Athelonics’ franchisees, management and employees, or other contracted service providers whom we have engaged to provide services to you. Each of those parties is obligated to maintain the confidentiality of your personal information, and is permitted to access and use your personal information solely for the purpose of providing or enhancing services you use offered by Athelonics. Additionally, you may choose to share personal information with personal trainers or other Athelonics members to assist you in evaluating your activities and goals.

While we try to be selective in working with third parties, we are not responsible for their use of your personal information. We may share aggregate information with vendors, potential advertisers, business partners, or other third parties. Aggregate information does not include personal information.

Except as described in this section, we will not give or sell your personal information to any other party for its use in marketing or solicitation.

Additional Disclosures.

We may also disclose personal information in any of the following circumstances:

  • in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by applicable law or regulation;
  • to protect and defend our rights or property or those of our franchisees, suppliers, related entities, affiliates, business partners, or others; or
  • as we, in our sole discretion, believes is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any other person or organization.

In addition, since member information on our website is a business asset, in the event we are reorganized or sold to or merged with another company, we may sell, assign, or transfer your personal information to a purchaser of all or substantially all of our business assets, or to an affiliate, as applicable.

Our Use of Your “Cookie” Information on the website

A “cookie” is a small data file stored on your web browser or on your mobile
device that allows us to recognize your computer or mobile device when you visit the website by associating identification numbers with other user information you have provided us. Some cookies will remain on the hard drive of your computer or mobile device for the duration of your browser or user session, while others will remain until deleted by you. You may also be able to configure your computer or mobile device to limit the collection of these “cookies,” but that limitation may also limit our ability to provide all the services or functionality of the website. Some third party service providers may use “flash cookies,” which are saved on your computer, but cannot be rejected, disabled, turned off, opted out of, or deleted in the same way as regular cookies.

In collecting and maintaining cookie-based information or other information collected directly from your mobile device, such as your geolocation, we are able to:

  • Help diagnose problems with the website, administer and improve the website, and measure the use of the website;
  • Identify your internet provider, page views and other information regarding utilization of the Site;
  • Gather other web analytics information related to your and other users’ use and navigation of the Sites and App;
  • Provide you with relevant content, including advertisements and other offers from third parties;
  • Aggregate cookie data across all users to track overall visitor traffic patterns and provide this aggregated information to vendors, potential advisors, business partners, new agencies, or other parties to identify interests or plan for technical infrastructure requirements;
  • Conduct advertising based on your use of the website, as described below; and
  • Otherwise provide improvements and enhancements to the Site.

We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display Athelonics Service/Product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to the Site or another site affiliated with Athelonics products or services. Any information that these third parties collect via cookies is not linked to any personally identifiable information (name, address, email address, or phone number) we collect or you provide on the website. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.

Security of Your Personal Information

We take what we believe to be reasonable precautions and have implemented managerial and technical procedures to try to protect the security of data and information, including personal information. However, we cannot guarantee against any loss, misuse, unauthorized disclosure, or alteration or destruction of data or personal information. You provide your personal information to us at your own risk. You acknowledge that: (1) there are security and privacy limitations in computer systems and on the Internet which are beyond our control; (2) the security, integrity, and privacy of any and all information and data exchanged between you and us through the Sites, including personal information, cannot be guaranteed; and (3) any such information and data, including personal information, may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored. We collect, maintain, utilize and disclose your information only as required by law and as described in this Privacy Policy.

Retention of Your Personal Information

We keep your personal information only as long as we need it for the purposes for which it was originally collected (or to which you have subsequently consented) or for other legitimate purposes (such as regulatory compliance), or as permitted by applicable law.

Changes to our Privacy Policy

We reserve the right to modify this Privacy Policy, completely or in part, from time to time through the posting of notices on the Sites, at any time and without notice to you, that this Privacy Policy has changed (“Notices”). You expressly waive any right to receive Notices. You should check the Sites frequently for Notices to identify modifications of the Privacy Policy that may be of interest to you. Any use of the Sites following the date on which we implement changes to this Privacy Policy or post a Notice constitutes your acceptance of all such changes.


For questions or comments related to this Privacy Policy, please email us at

For questions or comments related to this Privacy Policy, please email us at